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Music is the vehicle, Connecting is the focus.


I can remember many years ago trying to understand why some entertainers are more effective than others. I'm not just talking about talent or ability, it's more than that. I understood that my level of musicianship played a key role in how good" I was, I was missing out on something that would help me turn my passion into a viable product. As an entertainer, building and maintaining a connection with your fans is crucial to your success. Your fans are the lifeblood of your career, and without them, you would have no platform to share your passion. Here are a few reasons why connecting with your fans is so important:

  1. Building a strong fan base can lead to increased exposure and success. The more fans you have, the more likely it is that they will share your music with their friends and on social media. This can help you reach new audiences and gain new fans, leading to increased success.

  2. Connecting with your fans helps to create a sense of community around your music. Your fans are more likely to feel invested in your career and will be more likely to support you financially (e.g. by purchasing your music or merchandise) if they feel a connection to you.

  3. Engaging with your fans allows you to gather valuable feedback and insights. By interacting with your fans on social media and during live shows, you can learn more about what they enjoy about your music and what they would like to see from you in the future.

  4. Connecting with your fans can also help to build your brand and identity as an artist. By sharing personal stories and behind-the-scenes glimpses into your life and work, you can help your fans get to know you on a deeper level and feel more connected to your music.



Many musicians underestimate the power of connecting with your fans as it is crucial to the success of your career. By building a strong, supportive community around your music, you can increase your exposure, gather valuable feedback, and develop a strong brand and identity as an artist. Inclusion is the key, Feel good about it.

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